My Secret Sales Strategy to Win Big Business From Your Next Presentation

how-to-sell-blogRenée’s Business Building Tip of the Week

When you structure your presentation to inspire people from the very beginning, you create the desire in the audience to want more from you.

Since it’s impossible to teach the audience everything during a 1-hour presentation, many participants will want to know how they can get more, learn more, and experience YOU more.

Think of your presentation as the BEGINNING of the sales process and not the end.  The content of your presentation inspires people from the very beginning by creating a need or revealing a gap in their knowledge as to where they are now in their business or lives, and where they want to be.

Your job as the presenter is to show them the way to cross that gap by building a bridge with your presentation.  Your presentation will improve their knowledge or situation.

But showing them in a 1-hour presentation how to cross the bridge is just the beginning.   Many participants will want you to take them by the hand and lead them across the bridge successfully.

What you can offer them at the end of your presentation is a call to action, a next step to take with you to reach the other side of the bridge successfully in their own lives.

And I’m not talking about a hard sell.  What I offer the participants at the end of my keynotes is a FREE Business Assessment Call with me to look at how we can make their business much more successful.  And sometimes I offer them the chance to attend my next Business Workshop at a discount, plus the chance to have a 1:1 call with me.

I invite the participants to have something more from me for FREE.  And people line up for a long time (hours sometimes) to get that free next step.  Of course, you then need a system that closes the deal on your free call.

From the very beginning you have to be clear about the next step you want your audience to take.  Your presentation can be structured to build the audience’s commitment to take action at the end if you follow these simple steps and include a clear call to action at the close.

If you want to become a speaker or grow your own speaker business, contact me today at mail (at) reneemoore.com. My 1:1 Speaker Business Transformation program is helping speakers around the world to rock the stage and make more money in their business by gaining a committed audience.  This program is a completely private experience, with you and me working together to make your speaker business and your next keynote a hit.